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Glossary of Internet and Web Jargon

Guide to Hosting Industry Jargon

Search Engines: A comparison

How to use Subject-Focused Directories

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The Village Quarterly Magazine of the Arts

 
 
Promote your Site
  Resources

Your site is built! You published it to the web. Now how do you get people to visit you? Driving traffic to your site is critical to the success of your website.

There are several choices at your disposal.

 
  • Search Engine Placement - The more relevant to the keywords entered into a search engine, the closer to the top you will display in the results. Of course the search engine has to know about your site. You can register your site with the search engines and general web directories. You can also register with "targeted" directories and portals. You can save money by registering the website yourself but, the process can be time-consuming. For a nominal fee ($100-200) you can have a placement company do the registration for you.
 
  • Search Engine Optimization (SEO) - Search engines scan your website with "robots". These robots looks for keywords and create an index. The more often keywords appear the better the chance of being indexed. The robots are more sensitive to keywords in the title, header (Meta Tags), and first paragraph of your pages. "Meta Tags" are keywords you place in the header section of you web pages. Robots look for these during indexing. Read the Google article on SEO.
 
  • Advertising - You can place ads on other more popular websites to gain exposure. This can be very expensive. The sites will typically charge for "click thru's". A click thru happens when a visitor to another site clicks on you ad and gets directed to your site. The important thing to remember is the conversion rate. This it the ratio of clicks that result in a purchase divided by the total number of clicks. If your site is not a shopping portal than the conversion rate may not matter.
 
  • Cross Linking - This is a technique whereby you place a link to someone else's site on your site and they put a link to your site on their site. This is free. Search engines are sensitive to how many other sites link to yours.
 
 
  • Free For All Links (dont use) - FFA links are links to your web site you place on free pages. You submit your site and provide them with a confirming email address. The bad news is, the next day you may get 500+ emails from the other people who put links on the FFA site advertising their products. Every few days you will get an additional 500+ emails flooding your mailbox. No one will ever actually click on the links.

The success of each of the above techniques will vary. Costs can spiral out of control. Set a budget and stick to it. Monitor your sales (and profits) vs. your budget. Review and adjust your strategy often (once a month is good).

When trying a new strategy start small. If it looks promising, then increase your budget.

We can help you promote your site.
Contact us to learn how.
Want to know who the top ranked sites are? What your ranking is?

 
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Online Networking and Assoc. Inc.   dennis@onlinenetworking.org